Mobile Web Design refers to the process of designing and developing a website on the mobile device. Mobile browsing has already surpassed the rate of desktop browsing. Hence, it becomes necessary to own a mobile friendly website nowadays. When it comes to making a successful mobile site, just responsive design is not good enough as you need to take care of a lot many things. Al though responsive design is amazing and is a practical way to deal with the many browsers and screen sizes, but you must keep in mind that it is a technique and not a solution. When a user browses through a website from a mobile device, his usage patterns and expectations are way different in the mobile world than they are on the desktop. Hence, while designing a mobile site we keep ourselves in the shoes of the mobile user and design the website accordingly.
Most of the times, mobile users expect a quick response, are impatient and are easily distracted therefore many a times rather than reformatting we have to re-think the website’s core functionality in order to deliver optimal experience to the user. At Queppelin we lay a lot of emphasis on a great UI design of the website since a thoughtful design is instrumental to attain heavy traffic on the website.