Over the years web browsing has shifted from desktop to mobiles, tablets, phablets and other such devices. This means that it has become necessary for website to be compatible with the screen size of various devices. Not just this, but there are several browsers available in the market for viewing websites. Hence, the website needs to be compatible with the different browsers too. To ensure that the website that we build for you is compatible with different browsers and devices, we follow an approach to web design that is known as Responsive Web Design or RWD. With this approach the website adapts to the viewing environment by using fluid, proportion based grids, flexible images and CSS3 media queries.
In the last few years Responsive website design services become all the more important due to the increased amount of mobile traffic. In fact, mobile traffic at present accounts for more than half of the total internet traffic. Moreover, Google boosts the rating of sites that are mobile-friendly, if the search was made from a mobile device.
We also combine other strategies with Responsive Web Design, such as the Adaptive Web Design (AWD) in order to create multiple versions of a web page to better fit the user’s device, rather than the one-size fits all approach. This technique results in better user experience and as a result increased traffic due to repeat visits.
Advantages of Responsive Web Design –
- Increases the reach to audiences that use mobile devices
- As a result of increased reach, the sales and conversion rates go up
- Increases the website’s visibility in the search engine results
- Saves time and cost on mobile development
- Enhances the user’s browsing experience