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How Large Companies Are Using Augmented Reality For their Benefits?

ar in retail stats

The launch of Pokémon Go, in July of 2016, was the first mass contact of society with the use of Augmented Reality. In just a few weeks more than 40 million people downloaded the game and the average time of daily use of this application already doubles that destined to Twitter or Instagram, two of the social networks with the most users on the planet.

Augmented Reality (AR), superimposes in the real world elements that distort or complement it. An extension of the AR is the mixed reality – Mixed Reality (MR) -, the new phenomenon consisting of placing virtual objects in the real world capable of interacting with reality.

Augmented Reality superimposes virtual information on physical environments and can be viewed through viewers designed for viewing or through mobile devices, laptops, or personal computers that contain cameras to read QR code makers and allow the AR application to be downloaded.

The contents that you can incorporate with this technology are videos, graphics, animated and 3D graphics as well as audio.

According to the Overlap 2016-2021 Trends Report, the VR application will continue its growth focused on the entertainment and leisure sector, while AR will be the predominant technology and Mixed Reality will occupy an intermediate place between both applications.

8 sectors in which AR will have an impact

Industry, manufacturing, and architecture

Companies will use AR to visualize what they are building and manufacturing. That allows prototyping with a high degree of knowledge of the product from the beginning of the process by facilitating decision-making and correcting errors in the initial stages of the process.

Public services

The use of AR will focus on the creation of environments for the simulation of complex situations. From simulations for the cure of diseases to the simulation of virtual worlds with millions of people to create services.

Talent management

It will allow the candidates to live virtually a time in the company so that both parties can analyze if the fit would be effective. It will also allow companies to carry out selection tests for professionals from a new perspective by enabling selection through telepresence and posing tests of knowledge and skills with a completely different perspective.


It will have a high impact on the future of retail by allowing companies to understand the behavior of consumers and the acquisition and consumption of products in their different variants.

E-commerce & Experiential Marketing

A segment of consumers will prefer the immersive experience of buying in person, which is why it will encourage large online retailers to try to fill this gap.

Business management

The use of this technology will reduce the need for physical presence in organizations to improve interaction and communication between the members of a team, customers, and suppliers.

Learning & Training

Companies have realized that AR is a viable option for transmitting knowledge. VR offers a practical way to transmit knowledge and its immersive nature provides relevant information to employees. While AR brings practical information to the field. For example, the US military is already using AR to train its soldiers in some disciplines. It is also used in the medical-health environment for the training of students, etc.

Industrial maintenance through remote action

The 3-Dimensional capacity offered by AR technology will increase the capabilities and opportunities of management by manipulation and remote action in the area of drone control in high-risk environments. It will also help in the execution of actions in limited access locations for the maintenance of machinery and equipment.


The application of this innovative technology which transgresses and mixes the real world and fiction in a simple way will become the central axis of the fourth revolution. Augmented Reality will be the protagonists of the fourth wave of technological change after the transformation that has involved the introduction of PCs, the era of the Internet, and the boom of mobile devices.

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