What does every business organization plan to achieve through online presence? The most common answer to this would be – create brand awareness to achieve increase in sales. But how does one attain this stage? The answer to this can be understood in this way – What does a brick and mortar retailer need in order to run his business?
Everybody knows that he needs customers to run his business successfully. Similarly, an e-tailer needs traffic on his website to make people aware of his products and services. These people who visit the website today can be potential customers in the future. But these people will become tomorrow’s customers only when they are aware of your business, right?
So in order to make these people aware of your business you will have to drive traffic to your website. Now, though Search Engine Optimization (SEO) is a very well-known and effective way of gathering audience for your website but the good news is that it is not the only one.
Moreover, in a world where technology is changing with every passing day, you cannot just rely on one method to bring people to your website. Any change in Google’s policy happens and your whole SEO strategy will fail. Hence, the gist is that you need more than one source to draw traffic to your website. Therefore, we are here to inform you about the other 10 effective ways to increase your website’s traffic and grow your business.
There are various means such as Paid search, social media advertising and display advertising, which can be used to attract customers to your website. Such advertisements build up the image of your brand in the eyes of people. You need to plan your paid strategies in such a manner that they reach the target audience and lead to conversions. Also, as a part of your paid strategies you need to target high commercial intent keywords. The use of these keywords will land you in the hands of your target audience.
Producing great content and thinking that the users will come across it anyhow is a very incorrect approach. You must leverage the wide platform which is offered to you by social media channels. If you are a B2C company then you can make use of channels such as Facebook to promote your content. You can also make use of image centric social websites such as Pinterest and Instagram to reach out to the audience. Similarly, B2B businesses can make use of Google+ promotion, to help their site show up in personalized search results.
Write catchy headlines
No matter how well written your content is, nobody is going to read it if the title is not irresistible. Whenever you promote your content on social media channels, the first thing which catches the readers’ eyes, is the heading. If you perfect in the art of writing attractive headings then more and more no. of users will click on it. A catchy headline will fill your audience with the curiosity to read the article. This practice if articulated well will ensure heavy traffic on your website.
Initiate guest blogging
Guest blogging is one method that has hidden potential in it. Posting an article on a reputed site about your business and linking it to your site, can bring in traffic to your website. (Needless to say that the other website must be of your business domain only) Guest blogging is something which works both ways. Hence, you can even get other organizations to post content on your blog.
The firm which guest blogs on your website shall obviously share it on their social media handles. This in turn will bring in more traffic to your website. Note that, the content which you post on other sites and also the content that you have posted on your website, needs to be of high quality.
You also need to take care of the rules and regulations that guest blogging needs to follow and avoid spamming tactics.
Post content to LinkedIn
In today’s time LinkedIn has become much more than just a platform to find jobs. The world’s largest professional network has become a valuable publishing platform in itself. And this only means that you shouldn’t ignore it and make full use out of it.
Posting regular content to LinkedIn can boost the traffic of your website. This also gives you a chance to promote your profile within your industry, especially if you have substantial number of followers.
Interview industry leaders
If you want to grow your business then you need to work religiously towards it. A step in this direction is to interview the known players of your particular industry and publishing the interview on your blog. Now, if you’re a small organization then you might be wondering that why will big leaders talk to you.
Well, if you’ll never try then you’ll never find out that how many people are actually willing to do such interviews. A documentation of vis-a-vis with a known name on your blog will only bring more traffic to your website. Moreover, the person you interview will also share this piece of content, which will in turn give you an additional traffic.
Don’t ignore Email marketing
While you concentrate on content marketing to boost traffic, you mustn’t ignore the powerful tool offered by traditional methods like email marketing. An effective email about some on-going offer on your website or promotion of blog through mails can make the traffic on your website, very high.
However, you should keep in mind not to spam your customers with too many mails. In other words, you needn’t inform your customers about each and every update on your website but email content that they are likely to click on.
Make your website responsive
Those days are long gone when the users switched on their PC’s to browse the internet. Mobile searches have already surpassed desktop searches. In such a situation if you are still asking users to pinch and scroll through your unresponsive website, then you are giving them a clear indication to go elsewhere. In order to have users visit your website you need to ensure that your site is accessible and viewable across a wide range of mobile devices.
Make sure your site is fast
If your website takes ages to load then your bounce rate is going to be very high. To avoid this you must ensure that your pages are as technically optimized as possible. This also includes optimizing the image file sizes, page structure and the functionality of third party plug-ins. The faster your website loads, the better it will be for your business.
Build a community into your site
People love to express their opinions and speak on subjects that they feel passionate about. Hence, building a community into your website is a great way to start a communication and increase the traffic substantially. This can be implemented by incorporating a robust commenting system through a third party solution such as – Facebook comments or Disqus. Also, keep in mind to produce engaging content so that the audience feels compelled to share their two cents on it.
If you’ve got any other tip for increasing website traffic then contact Queppelin today for we’ll love to hear about it from you.