Here are the answers to commonly asked questions around our services

Virtual reality gives people the feeling to be at another place when, in fact, they are not physically present at that place.

In Augmented Reality, the digital elements are added to layer the user’s real-world or enhance it with the virtual effect.

Mixed reality creates an environment where the user can interact with the virtual objects. So instead of residing in a completely virtual world, mixed reality helps the user stay in the real world and gives the advantages of the virtual world.

In AR, the digital elements are added to layer the user’s real-world or enhance it with the virtual effect. 

Mixed reality creates an environment where the user can interact with the virtual objects. So instead of residing in a completely virtual world, mixed reality helps the user stay in the real world and gives the advantages of the virtual world.

Now to answer your question of how these reality techs are different from each other.

VR replaces the original building into virtually simulated graphics whereas Augmented Reality, takes the same instance of building architecture simulating the actual building, to be built in the real.

Finally, in Mixed Reality, the technology helps to hook the virtual objects and make them responsive to/in the real world and provide the appearance of virtual interactions to be authentic to the user.

Many companies, like Ikea, Coca-Cola, and Sephora, are incorporating AR for advertising or promoting their brand’s image.

Some of the benefits of AR infused with Advertising sector are: 

  • AR creates interactive user experience – Augmented reality provides a digital effect to the business, which can be used as an advantage over the competitors or for a more extensive customer base.
  • AR lets customers try before they buy – Customer’s desire to try a product first in before buying. Augmented reality is the new trend for retail industries which helps the customers do exactly that.
  • Creative branding techniques– Augmented reality can provide innovative and next-level branding as the business cards or brochures can be infused with AR technology.
  • Locals can go vocal – Augmented Reality can provide a significant platform for the local companies or small companies. As we know, launching an AR-based advertisement is cheaper than placing a print ad in the best-selling magazine for a large customer base.

Seeing the exponential progress in AR Technology, we tend to wonder about a future taken over by AR.

With many AR applications coming up, taking humanity to a completely different level of progress, we still find that these apps are somewhere restricted in use. But AR’s new entry into the tech world – the AR cloud is going to solve this problem too.

AR clouds are simply the digital form of our real world. AR cloud uses a combination of mapping and positioning to create a digital 3D world that exactly resembles the physical world. With an AR cloud , one can experience and live in two worlds simultaneously. 

For example, when a class of students go for a site visit to a historical monument, AR cloud will make it possible for the students to access all the information about the monument just by looking at it, as all the information will be available in the digital world. 

Virtual reality is the computer-generated simulation of a world that is similar to or different from the real world. It creates an artificial environment with the help of software, and this environment can be interacted with using sight and sound.

The industries making use of this technology are growing in the market. Some of such industries are: 

  • Automotive Industry: In this rapidly developing sector, in terms of creativity and unique ideas, VR is used to design and build new models without having to use real machinery. 
  • Healthcare: VR has a significant impact in this field. Instead of using and experimenting on real bodies, models can be used with the help of VR, for research and treatments by healthcare professionals. 
  • Tourism Industry: What can be better than sitting at home and experiencing a tour, even before you make a final decision to go for the trip! This is made possible by the use of virtual reality. 
  • Architecture: Architecture industry has become closer to consumers by using VR, as they can allow house owners to experiment with their house décor by themselves. With the use of VR applications, you can not only visualize the well set up, well-furnished corners of empty rooms but can also feel it. 
  • Entertainment and recreation: VR is also laying its roots in the entertainment and recreation industries. Along with gaming, many other activities such as art, craft, thrilling sports, poetry, etc. provide a stage using VR.

Mixed reality makes it possible to interact with both, the real world and the virtual world, there are many uses of mixed reality coming up. Some of them are mentioned below:

  • Education: Mixed reality is helping students to learn, understand, and gain information in a very personalized manner. It becomes easier for teachers to teach and students to learn with virtual 3D objects present in classrooms, which they can touch and use. 
  • Engineering: Engineering processes and methods can be understood and explained in a very efficient manner through MR applications. Effective simulations of engineering processes are made possible by MR. 
  • Entertainment: Gaming was one of the first industries to make use of Augmented reality and virtual reality, followed by mixed reality to make gaming a lifetime experience. But these technologies are not just limited to gaming. Movies and storytelling with real feels are something that is gaining popularity. 
  • Healthcare: When it comes to using MR in healthcare, you shouldn’t limit your mind to thinking just about learning experiences for students, but also need to know that critical surgeries can be done efficiently and more effectively by healthcare professionals, using MR.

Augmented reality is an interactive technology that overlays the virtual objects on the real world objects. To understand the technology in which AR works, we need to go in-depth on the subject.

There are three approaches on which AR technology can work.

  • Recognition based – The recognition-based AR is also known as marker-based augmented reality. The recognition -based AR tech includes a camera attached with it, which scans the visual markers or visual objects to identify or recognize them for the users as NIFT markers or QR/2D code to showcase the overlaid virtual object.
  • Location-based – Unlike recognition-based AR, location-based AR, as it appears from the term itself, relies on the GPS, velocity meter, or digital compass to provide the information of the location and the augmented reality visuals are showcased based on these location data.
  • SLAM – SLAM stands for simultaneous localization and mapping. SLAM is the most effective way of using AR tech. As it showcases the virtual objects in the real world while localizing the sensors concerning the real objects placed in the surroundings and, at the same time, mapping the structure of the real-world environment.

Virtual reality has numerous benefits of its own, and one of them is to train the workforce for achieving the organizational goals effectively and efficiently. 

There are various benefits for VR training of employees:

  • Greater retention – According to the analysts VR helps retain concepts better than traditional ways of training and learning. Virtual reality can help us set up scenarios that are impossible to set up in real life.
  • Innovative training programs – Virtual reality makes an impact on the employees that every job has its importance and makes them feel motivated, engaged, and enthusiastic about learning a different aspect of their duties.
  • Improve engagement – The use of virtual reality for employees’ training increases the engagement of the employees towards work. VR Tech also boosts the company’s growth as well because the real growth of the company is measured by the satisfaction and security of its employees.
  • Insight for new hires – The employees are put in real-life set-ups based on their job duties, which helps them understand the expectations of their career and provide a detailed insight into the duties they are assigned.

Earlier, Augmented Reality or Virtual Reality users were required to download or gain access to an application or software to operate AR or VR.

With the up-gradation of the AR tech, the users can access the VR world or AR experience through webAR in a hassle free-way.

WebAR allows users to access the AR experience through a web browser directly. It implies that a person only needs a smartphone to gain an augmented reality experience without having to download an app directly onto your phone.

WebXR (XR stands for Extended Reality) is a set of API standards for web programmers for developing platforms so that the users can have the experience of virtual reality and augmented reality through web browsers directly without having them to download additional plug-ins or software.

The marker-based AR is generally used to display visual information about a particular product.

It can be animation from your child’s playbook or a detailed particular of a wine bottle. These objects are known as markers.

To convey the information, your camera or a sensor must be pointing directly on to it so that it can recognize the image and retrieve the relevant information.

For example, augmented reality can showcase a three-dimensional animated hand out of the poster through a mobile app.  The QR code on the poster acts as a marker in this case.

As the name suggests, there is no marker in this type of augmented reality.

It allows the user to overlay/place virtual object(s) in a destined place decided by the user.

For instance, if you want to try a new refrigerator or sofa set in your living room, the type of AR utilized is called markerless AR.

For example, the Queppelin’s furniture retail platform app lets you choose your favorite furniture from their catalog and place it in the desired location selected by you

Spatial computing means to use our space as a medium to help us interact with technology. Spatial computing is an umbrella concept. It includes VR, AR, and MR and describes them as per the type of interaction that humans have with them and not the kind of object that is being used for such interaction.

Essential features of spatial computing 

  • Increase in profits
  • Provides immediate solutions in real-time
  • Minimize equipment requirement
  • Increase the speed of work
  • Make work interesting

Augmented Reality has branched into teleportation too. To teleport means to hypothetically cross the boundaries of the physical world and step into a virtual world that appears completely real. 

AR Teleportation is the use of Augmented Reality technology to do the same with ease, using our mobile phones. The camera of a mobile phone can be used to capture and scan our surroundings in the real world and time to experience a different world and different settings in the same space we are physically present. 

AR Teleport provides an innovative solution to travel-related problems. It is a blessing for people who are unable to leave their homes or city to visit new countries and sites. AR Teleport allows encountering and experiencing the beauty of demolished historical monuments, waves of the sea, the thrill of climbing mountains and fear of steep valleys, and much more, all while sitting in the comfort of our home. 

Augmented Reality is a technology that is catching the attention of many industries including real estate, gaming, education, manufacturing, healthcare, military, retail, and many more.

So let’s get into knowing the use of AR in these sectors.

  • Real estate: AR is proving to be very useful in the real estate sector as it is providing information to consumers even before the property exists in the physical world. 
  • Healthcare: With the progress made in the AR field, even healthcare is making use of the new techniques that AR provides for testing patients, explaining critical disease conditions, and many more tasks carried out by health care professionals.
  • Manufacturing: In the manufacturing industry, where workers and industrialists have to deal with minute working related to machines and their working on a large scale, AR is a very helpful tool. 
  • Education: A picture speaks a thousand words, goes a saying, and is supported by the uses of AR in the field of education. AR helps bring knowledge printed in books to life, which makes learning more fun and effective. 
  • Retail: AR is a fun technology for shoppers who want to have a hassle-free shopping experience and at the same time be able to choose the best product. The technology helps people check the availability and suitability of their desired products without having to visit shops and showrooms to try things on. 
  • Gaming: One of the most famous uses of AR is seen in the gaming industry. By combining the real world and the creative virtual world, AR provides one of the best experiences for gamers.

Augmented reality is an innovative tool to engage the customers using a three-dimensional experience on smartphones or tablets.

There are numerous ways how AR can engage and improve your customer’s experience

  • Eliminating uncertainty in decision making– Augmented reality provides the customers the experience of trying before purchasing the product. It assists your customers in removing uncertainties and transforming their own spaces into virtual showrooms.
  • Virtual dressing rooms– Augmented reality can assist the brands in providing a new shopping experience. Virtual reality dressing rooms or VR changing rooms can be a major attraction for your brand. Customers usually get attracted to the brands which try to make a connection with them.
  • AR tech support in hand – With augmented reality, the brands can provide their customers with 24/7 tech support.  One of the significant issues with agent-customer interaction is technical support calls, which can be eliminated with AR. Augmented reality can provide visual support services to its customers.
  • AR promotes brand awareness – There are numerous ways to build brand awareness such as advertising, social media, website, and more. Augmented reality can boost brand awareness as AR business cards, or brochures can be infused with AR technology.  

There are a few aspects that one needs to keep in mind before buying or creating applications using such technology.

  • Decide your use-casesBefore deciding which AR or VR application does your company need you should decide your use-case, i.e, what industry will your application cater to.
  • Decide the kind of equipment – Another very essential aspect to keep in mind is the kind of hardware which a company will be using.
  • Virtual reality equipment – The users can have the virtual reality experience via VR headsets. Various companies provide VR apps for VR headsets.
  • Augmented reality equipment – The users can experience AR using devices like Smartphones, tablets, AR glasses, Smart lenses, and more.
  • The company’s goalsIf the company’s objective is to guide the employees of their organization efficiently, they must select virtual reality technology. As employees, training can be more productive with VR. But in other cases, if the company’s objective is to reach a large number of customers, it should opt for augmented reality tech for its features.

Before choosing whether to select cloud-based augmented reality, or device-based AR we need to understand the concept of these terms.

Cloud-based AR apps are very similar to web-based augmented reality platforms, but unlike web-based augmented reality, it does not rely on the web browser to function. Cloud-based AR apps function with the assistance of Cloud data, which is also accessible in the online and offline mode.

Device-based AR – In a device-based AR, the AR app utilizes the hardware resources in which it is installed to perform computations. The resources such as the RAM, storage, and GPU of the host computer are used by AR to project the augmented object or perform other tasks. As the resources are utilised locally, they are not stored or uploaded on the servers, unlike the case with Cloud-based AR.

 The choice of AR depends on the amount of computing tasks to be performed. Projection of small objects with no interaction with the surroundings requires less computational cost and can be performed using hardware with an appropriate graphical processing unit. 

On the other hand, if the job requires detailing the augmented object and requires the purpose to interact with the environment, it might need a bigger server for real-time computations and simultaneous projections of the augmented objects. So, the choice boils down based on the application and the computation cost it involves.