WebAR is short for Web-based Augmented Reality, it is an app-less augmented reality experience that plays directly in your browser.
The technology is relatively new and does not require a mobile application to function. Users can access AR experiences directly from their smartphone using the native camera and a mobile web browser.
We, at Queppelin, have an industry-leading team of experts who develop & deploy App-less Augmented Reality Experiences. Our expert developers can bring your virtual ideas to life.Â
Our expertise in creating WebAR experiences helps your brand’s efforts to engage your target audience and glue them for longer sessions.
High user interaction with your business offerings leads to improved brand awareness, increased website traffic, better revenue funnel entries, more sales, and business growth.
We help businesses build a try-before-you-buy experience for their online store using Web-based AR Tryon. With our expertise in AI/ML, we combine AR with body detection to identify the face, neck, lips, wrist, etc. This enables your customers to virtually try your product, get clarity on it and make a purchase right away.
We develop Web AR Games of all genres that run smoothly on all prominent smartphone browsers across platforms like iOS & Android. Users just scan the QR code, visit the link or embed AR Experience (Inline AR) and start playing immediately. As gamers can access these games anywhere without downloading additional application it contributes significantly to the game’s popularity and to that of the creator’s business.
We develop location-based AR experiences for our clients. This involves placing interactive 3D elements on specified real-world locations. The experience uses object recognition algorithms, GPS, and built-in sensors to detect the user’s location and correspond it with the 3D digital element placement.
Queppelin’s Marker-based Web AR services turn any real-world object into your branded AR experience. Users scan these objects to trigger the AR experience and 3D digital elements overlay them. Such promotional strategies make a deeper impression on the user with 2X more sales and up to 40% fewer returns.
Our Markerless AR experience uses the latest techniques like SLAM, Intelligent Interaction, and Environment Sensing. With the combined efforts of these technologies and our skilled Web AR development team, we place interactive 3D digital models right in users’ environments. As well as, AR teleportation to digitally take users to any place in the world including your nearest store.
WebAR experiences or Augmented Reality experiences, witness high engagement durations. A study revealed that on average 80% of users spend more than 1 minute engaging with an AR Experience.
Without the hurdle of installing apps on mobile, App-less augmented reality enhances the ability of marketers to reach 3.8 billion smartphones globally.
WebAR is compatible across both iOS and Android operating systems which makes it more accessible to masses.
Appless augmented reality on mobile, accessible directly from a web browser, is increasingly popular. WebAR offers many ways to optimize the user experience.
94% of the user agree that they’ll use AR equally or more in the next year for shopping. In fact, 100 million users are already shopping with AR whether it is for Tryon or product visualization, or other benefits.Â
Through Web AR experiences, brands can elevate users’ shopping experience and achieve a higher conversion rate.
Viewers pay twice the attention to AR experience than their non-AR equivalent counterparts. Plus, 80% of the users on average spend more than 2 minutes engaging with an AR Experience. This means they engage deeply with the brand for longer sessions resulting in better brand recall.
Thus, users spend more time engaging and interacting with your product, services, and business in general.
In less than a minute, consumer immerses in Web experiences. They simply follow a link and the experience instantly runs on their smartphone, no downloading huge applications.Â
This instant access to immersion combined with interactivity and great visuals influences the user’s decision-making.
AR adoption is tracking with the mobile usage boom. By 2025, nearly 75% of the global population and almost all smartphone users will be experiencing AR frequently.
Since Web AR is the most compatible form of AR whether, with operating systems like Android, or iOS or the web browsers like Chrome or Bing, they are destined to take the lion’s share in this reach.
Interacting with products that have AR experiences leads to a 94% higher conversion rate.
Source: Snap Consumer AR Global Report
Around 75% of the world’s population and nearly all smartphone users will be undergoing AR experience frequently by 2025.
Source: Snap Consumer AR Global Report
Source: Statista
Source: Statista
Do I need a special browser to access Augmented Reality in a Browser? The answer is NO.
Augmented Reality is supported by all major mobile and desktop browsers that allow access to the camera and interpret the WebAssembly. However, there may be differences in performance and rendering between some browsers.
If the experience is not compatible with the current browser, the application will prompt the user to open a compatible browser.
We hold exhaustive discussions with our clients to fully understand their needs. We document all the details in the Design Document.
In this step, we draw the basic concept art of the characters, environments, and objects following the Design Document.
Then, we work on the script to chart out the whole AR experience that fits the client’s goals and meets the audience’s expectations.
We collate our team based on the complexity of the project.
The process starts with concept art sketches and develops into detailed designs with color palettes of the animation and lighting.
The models so created under the development process go through rigging and animation. Then, we render it for the final output.
Under this step, we develop AR experiences using the animated 3D models in the preceding steps. We integrate AI for detection and placement.
We rigorously test the experience for different operating systems like Android, iOS, Windows, and all popular web browsers to identify anomalies.
After testing and required issue resolution, the experience is ready to be deployed
We also provide, post-deployment support, if in case of any exigencies arise.
We use only proven tools that help us develop optimized Augmented Reality experiences for our clients objectives. Some of the technologies we use are
Your satisfaction is our top priority. We treat every client like they're our only client.
We always stay in-the-know on what's going on and what has the potential to be the next disruption in technology.
With Queppelin, you will be provided with a group of resources who know the industry inside and out.
Innovation, Results, Efficiency and Care is a combination you get to experience working with our team.
WebAR is short for Web-based Augmented Reality, it is an app-less augmented reality experience that plays directly in your browser.
The technology is relatively new and does not require an application to function. Users can access AR experiences directly from their smartphone using the native camera and a mobile web browser.
Web AR development is creating AR experiences capable of running on web browsers with no software application required. It involves an exhaustive process that covers all prominent web browsers and operating systems like Android, Windows, iOs, etc.
In Augmented Reality, the digital elements are added to layer the user’s real-world or enhance it with the virtual effect.Â
In AR, the digital elements are added to layer the user’s real-world or enhance it with the virtual effect.Â
Mixed reality creates an environment where the user can interact with the virtual objects. So instead of residing in a completely virtual world, mixed reality helps the user stay in the real world and gives the advantages of the virtual world.
Now to answer your question of how these reality techs are different from each other.
VR replaces the original building into virtually simulated graphics whereas Augmented Reality, takes the same instance of building architecture simulating the actual building, to be built in the real.
Finally, in Mixed Reality, the technology helps to hook the virtual objects and make them responsive to/in the real world and provide the appearance of virtual interactions to be authentic to the user.
The marker-based AR is generally used to display visual information about a particular product.
It can be animation from your child’s playbook or a detailed particular of a wine bottle. These objects are known as markers.
To convey the information, your camera or a sensor must be pointing directly on to it so that it can recognize the image and retrieve the relevant information.
For example, augmented reality can showcase a three-dimensional animated hand out of the poster through a mobile app. The QR code on the poster acts as a marker in this case.
As the name suggests, there is no marker in this type of augmented reality.
It allows the user to overlay/place virtual object(s) in a destined place decided by the user.
For instance, if you want to try a new refrigerator or sofa set in your living room, the type of AR utilized is called markerless AR.
For example, the Queppelin’s furniture retail platform app lets you choose your favorite furniture from their catalog and place it in the desired location selected by you.
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Queppelin is globally renowned for high-quality immersive technology services. Our expertise in the field delivers graphically-intensive AR experiences to engage your target audience. We have working experience with 600+ projects involving Fortune 500 and start-ups alike.Â
We develop Web-based AR experiences and Native AR experiences using the latest tools and techniques. With unique features like Inline AR, which has no replacement in the industry, we help you achieve higher engagement, better brand recognition, and great reach for your business.
