Launching Tanishq press conference in Metaverse

About Tanishq

Tanishq is the first and the largest jewelry retail brand in India known for exceptional craftsmanship, high-quality products, and excellent designs. It is owned by Titan Company which is backed by Tata Group and TIDCO.

The brand wanted to launch its polki-based wedding jewelry collection named Rivaah. Their media partner, Adfactor PR, suggested a press conference in the Metaverse for the launch and, as a Metaverse Platform Partner, Queppelin was their first choice.

Client

Tanishq

Services

Metaverse Development,

Virtual Try On,

Vossle

Industry

Jewellery

Business Type

Established

Metaverse Press Conference organized by Queppelin

Creating a Virtual Venue in Metaverse through GatherInVR

Queppelin employed its GatherInVR platform to facilitate the press conference. It is a Metaverse development platform that enabled the creation of a virtual hall to hold the event. The virtual hall was set to accommodate visitors, display promotional boards and videos, display virtual 3D jewelry, etc.

3D Virtual Jewelry Try-On through Vossle

Vossle team accomplished the feat of developing the 3D Virtual Try-On for each piece of jewelry in the collection. Vossle is a cloud-based SaaS platform developed by Queppelin which enables anyone to create an AR experience without any coding knowledge and experience. The participants could try this AR Jewelry through Vossle’s Tryon feature in real-time. This gave them the idea of the look of wearing real Tanishq jewelry.

Avatar Creation

Journalists from prominent media houses joined the press conference through their avatars to participate in the question-answer session. Vossle facilitated the creation of these 3D Avatars to participate in the event. These avatars matched their facial features, skin complexion, and their hairstyles bringing them close to reality.

Service Provided

1 CONCEPTUALIZATION

Press Conference in Metaverse
AR Jewelry TryOn
Virtual Venue Aesthetic Design
Display Stations

3 DEVELOPMENT

Platform Integration between GatherInVR Metaverse & Vossle WebAR Platform
AR Try-On Experiences

2 DESIGN

3D Models of Tanishq’s Polki collection
Avatar Creation for Journalists
3D Conference Hall Creation on GatherInVR

3 DEVELOPMENT

Platform Integration between GatherInVR Metaverse & Vossle WebAR Platform
AR Try-On Experiences

2 Design

3D Models design of Tanishq’s Polki collection
3D Avatar Creation for Journalists entering the Metaverse
3D Conference Hall Creation on GatherInVR

4 DEPLOYMENT

3D Avatars through GatherInVR
Live Conference Setup in GatherInVR Metaverse
Vossle’s Jewelry Tryon Experiences in the Metaverse
Live Conference in GatherInVR Metaverse

Project Challenges

1 True-to-life 3D vision of the proposed Tanishq Jewelry

The main challenge that awaited us was the creation of the virtual 3D model of each piece of jewelry in the collection. As Tanishq is a renowned brand, there were very clear and specific guidelines that we had to follow while designing the 3D model. The team had to create true-to-life inch-perfect dimension and exact appearance. It was important to give an exact look & feel of Tanishq’s New Polki collection to users if and when they tried the jewelry virtually.

2 Interoperability between a different platforms of Metaverse and Augmented Reality (AR) Platform

The other challenge was to create a convergence of the Virtual venue created through the GatherInVR platform and AR Try-On functionality provided by Vossle. This was to allow the visitor to choose the jewelry in the VR setting of the press conference and try it out with the AR feature in physical reality.

3 Streaming it to thousands of people

The event was to be presented globally to thousands of journalists, dignitaries and celebrities. Thus, making sure that everything worked to the point and as per the plan catering to the needs of the visitors was of immense importance. Queppelin left no stone unturned to make it a success.

4 Collaboration, Correspondence & Convergence

The project was being worked upon on three aspects by three different units. While Tanishq’s management including its CEO was supervising the whole process, Adfactor PR was carrying out the marketing & media management. Similarly, Queppelin focused on the technological & creative aspect of the project discussed in the case study. Hence, the coordination among these three units was of paramount importance.

Live Images from the Tanishq's Metaverse Press Conference

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tanishq-virtual-jewelry-1690x694-full-width-banner

tanishq-metaverse-tryon-1690x694-full-width-banner

tanishq-metaverse-store-1690x694-full-width-banner

Collaborating To Build A Virtual Future

The event attained great success. Attendees not only got awestruck by the mesmerizing jewelry collection but also got overwhelmed by the possibilities of the metaverse when it comes to conducting an event at such a level. There were many doubts that were cleared and questions that got answered through Queppelin’s dedicated endeavor.

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Launching Tanishq press conference in Metaverse

About Tanishq

Client

Tanishq

Services

Industry

Jewellery

Business Type

Established

Metaverse Press Conference organized by Queppelin

Creating a Virtual Venue in Metaverse through GatherInVR

3D Virtual Jewelry Try-On through Vossle

Avatar Creation

Service Provided

1

CONCEPTUALIZATION

3

DEVELOPMENT

2

DESIGN

3

DEVELOPMENT

2

Design

4

DEPLOYMENT

Project Challenges

1

True-to-life 3D vision of the proposed Tanishq Jewelry

2

Interoperability between a different platforms of Metaverse and Augmented Reality (AR) Platform

3

Streaming it to thousands of people

4

Collaboration, Correspondence & Convergence

Live Images from the Tanishq's Metaverse Press Conference

Collaborating To Build A Virtual Future

Other Projects

Creating Spartan NFTs

Cloud-based AR SaaS Platform

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