Augmented Reality (AR) Statistics You Should Know

94%

Interacting with products that have AR experiences leads to a 94% higher conversion rate.

Source: Snap Consumer AR Global Report

75%

Around 75% of the world’s population and nearly all smartphone users will be undergoing AR experience frequently by 2025.

Source: Snap Consumer AR Global Report

active mobile Augmented Reality users in 2021

810 M

Source: Statista

Mobile Augmented Reality Market Size in 2021

$9.5 B

Source: Statista

Number of mobile augmented reality (AR) active users worldwide from 2019 to 2024

Source: Snap Consumer AR Global Report

By 2028, AR will hit the revenue mark of

$340 B

Source: Statista

By 2024, mobile AR users are expected to grow to

1.7 Billion

Source: Statista

94%

of people look forward to using AR Technology more this year while shopping.

Source: Snap Consumer AR Global Report

50%

Those who use AR with their family and friends are 50% more likely pay attention to the brand.

Source: Snap Consumer AR Global Report

76%

of the people want to use AR as a practical tool in everyday use which shows their belief in the technology and prospects AR can offer

Source: Snap Consumer AR Global Report

Employees in AR/VR courses can be trained up to four times faster

Source: PwC

Expectations are defined as “the strong belief that something will happen, or be the case in the future.” So why is it important to understand what consumers expect?

Because it’s those expectations that influence a consumer’s decisions; which in turn, influence their loyalty; which then influences a company’s long-term revenue.

66% of people are interested in AR for help while shopping.
6 in 10 people want to visualize where and how a product could fit into their lives. A gap that AR can fill.
Augmented Reality can fix a $550 Billion problem that Retail industry faces today. Returns by customers are estimated to be in the range of $550 Billion, most of which are obsorbed by companies selling online.
3 in 4 customers are willing to pay more for products that promise complete transparency provided through AR experience

Source: ThinkWithGoogle

In 2023, the AR market is projected to cross

$18 Billion

Source: Statista

$9.5 Billion

Mobile Augmented Reality Market Size 2021

Source: Statista

The biggest obstacles to mass adoption of AR technology

User experience (e.g., technological limitations)

Content offerings (e.g., lack of content)

Cost

Consumer & business reluctance to embrace AR

Finance & investment

Regulation & legal risks

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