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Redefining Pond's mobile experience using Augmented Reality

About Pond's

Pond’s is an American brand that deals in beauty and skin-care products. It is owned by Unilever, a London-based multinational Public Limited Company. Unilever offers more than 400 consumer goods brands in around 190 countries.

Our client wanted to promote and increase the sales of Pond’s Super Light Gel, an all-season moisturizer on their D2C website. They aimed to expand their audience base and reach out to the younger generation.

Industry

Skin Care

Services

Design, Development, and Deployment

Origin

India

Experience Type

Augmented Reality (WebAR) Game​

ponds webar game screen
ponds webar game

Helping POND'S reach newer generations innovatively

Unilever, parent company of Pond’s, approached us for their next marketing campaign targeting Millennials & Gen Z. They wanted to expand their customer base by connecting and influencing the younger audience.

For this, they approached us to create an AR marketing campaign. We had an in-depth discussion on their goal and suggested taking the gaming route to offer an AR experience.

AR Games are an interactive and fascinating way to attract this stratum of audience. Moreover, we suggested it to be a browser based AR Game for wider reach.

We showed the Pond’s team some of our Vossle experiences. They were impressed and went on to choose the Vossle Platform for their next marketing campaign.

Services Offered

1

CONCEPTUALIZATION

  • Market Research
  • Target Audience Psychology Analysis
  • Client Business Goals Incorporation
blue line
blue line

3

DEVELOPMENT

  • Client Feedback Incorporation
  • Experience Creation
  • Device & Browser Testing

2

DESIGN

  • Color Theme Determination
  • 2D & 3D Game Assets Design
  • Different iterations before selecting the best

3

DEVELOPMENT

  • Client Feedback Incorporation
  • Experience Creation
  • Device & Browser Testing

2

Design

  • Color Theme Determination
  • 2D & 3D Game Assets Design
  • Different iterations before selecting the best
blue line
blue line

4

DEPLOYMENT

  • Testing on Live URLs
  • Final Client Review
  • Cross-platform Deployment

Project Challenges

1

Understanding the customer demographic complexion

Since the campaign targeted the Indian market, it was important to tune the AI as per local customer needs. So we conducted extensive research to understand the audience, their culture, and preferences.

We also had to take into account the wide palette of skin complexion of Indian demography. The game involved changes in skin appearance. This had to match the skin tone and features of the audience.

2

Extensive Testing Drive

Since it was a WebAR game experience, we had to test it for a range of browsers and devices. We conducted testing in multiple phases gradually covering every platform and device. We also had to make sure the live URL was running smoothly.

3

Collaboration, Correspondence & Convergence

Another challenge was to establish better coordination and collaboration with the Pond’s internal team as it involved multiple stakeholders. Hence, the coordination among these parties was of paramount importance. We assigned a dedicated Project Manager for seamless interaction with Pond’s respective teams.

Outcome: End-To-End
E-commerce Integration

Unilever, parent company of Pond’s, approached us for their next marketing campaign targeting Millennials & Gen Z. They wanted to expand their customer base by connecting and influencing the younger audience.

For this, they approached us to create an AR marketing campaign. We had an in-depth discussion on their goal and suggested taking the gaming route to offer an AR experience.

AR Games are an interactive and fascinating way to attract this stratum of audience. Moreover, we suggested it to be a browser based AR Game for wider reach.

We showed the Pond’s team some of our Vossle experiences. They were impressed and went on to choose the Vossle Platform for their next marketing campaign.

stage of product

60x

more engagement from younger audience.

4 mins

Users spent average 4 mins+ playing PONDS WebAR game.

550%

increase in click-through rate (CTR).

AR is the new consumer experience

Queppelin with its decade-spanning experience has established itself as the leader in creating AR Campaigns for brands. We have proudly contributed to many successful Augmented Reality campaigns for top brands including those in the Fortune 500. 

If you have an idea for an AR campaign we offer a comprehensive solution. We create AR campaigns that make a difference from inception to deployment.

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