Blogging is one of the most effective ways by which you can help your business – This is something that you might have heard a number of times but have you yet implemented it into your business strategy? All of you know that blogging has numerous advantages that include –
- It helps you improve your SEO.
- Companies that blog receive 67℅ more leads than companies who do not.
But if this doesn’t convince you enough to start blogging and you are still skeptical about it, then we are listing 8 reasons why you should be blogging. We are also listing down the benefits associated with each reason.
Trust us, if you were doubtful about blogging before then after reading this you shall be clear about all the advantages related to this field.
Blogging can drive traffic to your website
Blogging is a very effective way to drive traffic to your website. By providing links from your blog page to your website, you can ensure that the audience that has enjoyed reading your blog can easily visit your website. This movement in traffic is also noted by Google and it can significantly improve your website’s SEO ranking. Apart from this, you can also include the links to your businesses social media pages, on your blog. This shall ensure that the users are able to visit your other online platforms as well. The more options you include on the blog, the more likely are the audience to engage with your brand. Asking the users to like your Facebook page or follow you on twitter – blogging is a great way to move audience from one online channel to another.
Blogging is a great way to convert traffic into customers
Companies that blog multiple times a week increase their capacity to acquire customers. If a user visits your blog, he is redirected to your website or other online platforms. Hence, in a way you are encouraging this traffic, to invest in your business. You can also take the advantage of guest blogging to divert traffic to your website and convert that traffic into potential customers.
Blogging helps you to give your business authority within your industry
Writing a blog is an effective way to make your business stand out in your particular industry sector. By showing your peers that you take interest in the events and development in your industry, you automatically become the master in your particular sector. Apart from this, blogging also guarantees you return customers. Readers will return again and again to your blog because they appreciate the content that flows through.
Blogging helps to improve your business’ SEO
Blogging is an extremely effective and definite way of improving your business’ SEO. When a user types a certain query in the search engine, Google looks for content that has the same heading or keywords. If you have written a blog post containing those keywords then there is a good chance that Google will notice it and your website will be shown first in the search results. Therefore, by this means you are improving your SEO effectively. Also, including links within your blog post either to your website or other blogs has a positive impact on your SEO.
Blogging is a way to create great content
Blogging is a sure way to create content that is informative as well as original. You can share this content on your business’ social media pages as well. Your latest blog can be posted as a question with a link to the post, on your Facebook page. It can go as a tweet informing the followers that a new blog article has been posted or it can become the topic of LinkedIn debate. What better content can you post on your business’ social media pages, other than your own blog?
Blogging ensures great public relations
You can use the opportunity of blogging to enhance your public relations. This can be understood as follows – if you recently read an article written by some other organisation that gave you the inspiration to write your current blog post then you must give a link of their post in your article. This shall be highly appreciated by the other business and the next time maybe they give a link to your posts too, in their article.
Blogging allows you to strengthen business and customer relationship
Encouraging engagement is something that should be done, each time you post a new blog article. When a user takes the time to comment on your blog post, you must reply back. Blog engagement is something that is viewed highly by Google and might increase your chances of showing up in the search engine results.
Blogging builds up your brand’s personality
Writing a blog allows you to pour some life into your online profile. Your website and other social media pages are usually kept professional, but with the help of a blog you give a chance to the audience to interact with your business by liking, sharing or commenting on your posts. It is important to consider your brand’s personality while writing a post. You should make your business seem more approachable and likeable by the means of these posts. In other words, you can use your blog as a gateway to show the other side of your business.
Blogging can have a lot of positive effects on your business however they will take some time to show up. Blogging is not a quick fix but a long term solution. So what are you waiting for? Start blogging and take the advantage of the above mentioned points.
Contact Queppelin if you want a blog page to be created for your website or if you want us to create a website that has a blog page with the latest features.