Are you familiar with wine brands such as Barefoot, Concha Toro, and 19 Crimes?
You must be if you have good taste in wines.
However, Isn’t 19 Crimes sound more familiar among all the three wine brands? If you have seen the 19 Crime wine label app AR magic, you must be aware of how the 19 Crime wine AR app has caught attention globally. AR technology is in its early stage and they’ve used the technology for their brand promotion.
They have used Augmented Reality technology to bring digital content on the label of their wine brand bottles. A user can watch the animated ad on the wine bottle label using an AR application on their smartphone. This idea was not only unique but engaging as well, which made it successful.
When the “19 Crimes” wine label idea got successful, no one would have thought that it’ll create a benchmark. This unique way of promotion has since become the preference for promoting brands and businesses for others in the industry. It started when the label on the wine bottle came alive when scanned through the AR camera app.
Since this innovation, startups, and enterprises are seeing this as an opportunity to bring the technology into their business model. Now, AR technology has made its way in the tech industry and helping out the business to stand out differently.
This Augmented reality wine label app can project any story on the label of the bottle, or any other product label, this has opened a new market for AR-based smartphone mobile applications.
How the Wine Industry is Utilizing Augmented Reality
Giant wine manufacturers are coming up with innovative marketing strategies, by introducing the magic of Augmented reality in their products which mainly are wine, spirits, and beer. The whole narration with moving characters carrying a unique story on the wine label can be seen using the AR camera app. The core idea behind this AR technology-based marketing strategy is to amalgamate an appealing ad and combine it with a marketing message. The total consumer AR/MR market has reached 3.2 billion U.S. dollars in revenue and expected to touch 9.5 billion U.S Dollars by 2021.
The AR trend is new and people are getting familiar with it over time. If the message behind the campaign is engaging, there’s a higher chance that people will share it on their social media accounts. As a result, the ad will reach a large audience.
The 19 Crimes Wine App
19 Crimes labels wine is the first wine brand that has used Augmented Reality to promote their product. Now, we see the AR label in every wine, whiskey, and beer bottle. This application of merging AR technology in the product is feasible to enter into the mainstream market.
19 Crimes wine has used the approach in a fascinating way that excites today’s consumers. If you haven’t seen the label yet, you should see it on YouTube. The ad has engaged a vast number of people in a very short time period.
How This AR App Will Make Stronger Impact?
Currently, 67% of media planners and buyers want AR/VR ads in digital marketing campaigns. This is a strong indication that this technology can make a big difference for businesses and enterprises.
- A simple message can be transformed into an engaging story with the help of animations and vivid choreography.
- The app is easy to use also and exciting experience from the consumer point of view.
- This marketing approach has the potential to reach the maximum number of audience with the help of social media.
Cost of creating 19 Crimes AR Wine Label
19 Crimes have set a standard for others in the industry. At Queppelin we’re working on AR applications like 19 Crime for our clients in the US. If you also want to develop an app similar to 19 Crime Augmented Reality Storytelling App, then you’re at the right place. We’re here to assist you, we have more than 10 years of experience in the industry. To know more about the AR technology feel free to reach out to us, we’ll talk through and discuss how we will execute the plan further.
Our AR Wine Label Project.
11 Crime is a US-based wine manufacturer, they wanted us to develop an AR app to launch their brand. They used poetry to make the product look distinctive. So, they have embedded a combination of romantic poetry on their product and launch it on iOS & Android platforms. There are 31 unique poetry-enabled labels that are accessible through an AR camera app. To make the poetry alive, a quick scan is all that is needed.