If you thought that Search Engine Optimization (SEO) is just about keywords then you need to re-think as it is much wider than that. Did you know that the design of your website also has an impact on the ranking of your website in the search engines? Many business owners settle for low-cost options when it comes to setting up the website for their business, which generally leads to poor design quality. What the business owners do not realize is that SEO needs to be built into the web design process and not added later.
In today’s digital world, a website is the core of any business and the largest traffic source of any website is organic search. This reason, in particular, makes SEO very essential for businesses that run online. Yet businesses do not think about SEO unless the website is designed, although the ideal situation should be taking care of SEO during the building of the website.
Let us further have a look at how exactly website design affects where your company’s name lands on the Search Engine Result Pages (SERP).
Easy site navigation is essential for higher ranking of your website in the search engine results. In other words, search engine crawlers should be able to navigate through your website easily. Search engines take note of the fact that your website is well-organized and is easy to navigate. So, if you want your website to rank higher in the search engine results, you must ensure smooth navigation through the website. Google favours smooth navigation by adding site links underneath your URL in the Search Engine Results Pages (SERP).
In today’s time, responsive web design services need to be utilized to their full capacity to achieve the best results for your online business. Understand it like this, if your website has a responsive design and loads easily across all platforms and devices, it will get more traffic, isn’t it? Search engines may improve your ranking considering that you receive good traffic on the website. On the other hand, if your website fails to load images or web pages on mobile devices, the bounce rate will increase and the search engines will lower your ranking. Therefore, one needs to make sure that their website has a responsive design and also loads properly on all the browsers.
Mobile is our go-to device to search for anything on the internet, therefore, mobile-friendly website development is of utmost importance. Sites optimized for search engines should give an equal amount of consideration to the layout of their website on mobile devices. Google improves the ranking of websites that have a responsive mobile design and use Accelerated Mobile Pages (AMP).
If your website is linked properly internally, it allows the users to jump from one page to another, play around the website and at the same time gather as much information as possible. Thus, proper internal linking builds a user-friendly website but do you know that it also has an impact on SEO? How? Well, internal linking makes it easier for search engines to index your pages and thus helps in improving the SEO of your website substantially.
Search engines value content a lot, so if your website has a lot of good-quality, original content, search engines will take note of you. The more content you have on your website, the better it is as people will then spend more time on your website and also come back for more useful information. This will increase your website traffic and naturally, your search engine ranking will improve.
Your website is the core of your business and its content the lifeline, therefore, it is a good SEO practice to update your website frequently. If you change the content of your website every few months, the search engines will notice it and may increase your ranking. Besides updating the content on a regular basis, you must also keep the SEO trends in mind as the search engine algorithms keep on changing. You must learn about the changes and update your site accordingly to achieve maximum results. One good way to create fresh content and increase the traffic to your website is blogging on a continuous basis. If your audiences like the content you provide to them, they will definitely come back for more.
While building the website, your web developer must ensure that everything they do should target search engines. They should avoid using HTML from word processors while coding since search engines cannot read it. If the search engines are not able to read your website’s code, it will not get a good ranking.
The Search Engine Optimization (SEO) for your website begins while building of the website. Therefore, to achieve the maximum out of your online business, you must ensure that you take care of the above-listed guidelines.