What is an ‘Immersive Experience’?
Ready Player One, a 2018 Hollywood movie, showed the real virtual experience that will be achieved in the future. The movie had Oasis – a real-world simulation of all the tangible human experiences like socializing, going to work, recreation, etc. The alternate realities generated by virtual reality(VR) hardware are enough to transport you to a different world. The immersion created engages you to the core and you could hardly get over it.
Immersion engages all your senses to give you a life-like experience and improves almost all our interactions on an everyday basis. The main motive behind it is to make you perceive another reality while physically being in an alternate one. The goal is to make you completely aware of the alternate world, similar to what you perceive in a movie theater when the lights go out.
There are basically 3 elements of immersion:
These elements help suspend reality and make the essence of immersion. An immersive experience is a by-product of how and in what amounts the above three elements are amalgamated.
An immersive experience in simple words is the perception of an enhanced version of your reality particularly more satisfying or engaging via technology. Different technologies can be linked together to create such experiences.
Everyone should have access to these technologies to make a difference. All businesses from multinational corporations to local businesses must have access to this tech to make immersive experiences for their customers. They especially help you to market your products better. Only a few blogs earlier we discussed immersive advertising. In this blog, we will explain what immersive experiences are and how to create them easily.
Various Kinds of Immersive Technologies
AR, VR, and MR are here to stay and revolutionize the way humans interact. These trends are what collectively form immersive experiences. With the internet generation, it is difficult to focus on so many things because there is new content being generated so frequently. People easily forget once-in-a-lifetime experiences. Immersive experiences transform a monotonous event into a delightful and mesmerizing takeaway. The goal of an immersive experience is to engage people so that they can explore it with multiple senses simultaneously.
VR shuts you out from the rest of the world and your entire reality is transported to the content you are viewing. AR on the other hand tries to overlay objects in your immediate reality and tries to make them more noticeable. Now, MR is an amalgam of AR and VR so the user is not shut out completely from the rest of the world and also sees objects overlaid in his immediate reality. The immersive technologies are helping people to bridge the gap between the physical and the digital world. Businesses are taking advantage of these technologies and trying to create an everlasting impact on the customers.
The immersive experience can be very easily managed by clubbing any normal event with technological elements. Technology can be a powerful tool put to the disposal of marketers of any brand.
How are these technologies changing the future for the better?
The immersive technologies are being used in virtual travel, safety training, improving communications, and for various other activities. These technologies have made life simpler for both the customers and the businesses alike.
Virtual reality coupled with 3d modeling is rapidly being adopted by many industries to ease their workflow. Most people think that VR, AR, and MR are used to create more interesting games but these technologies are changing the future of how humans work and interact with machines. Some examples of how these technologies are changing the way we work are:
Professionals in the healthcare industry are now using 3d VR models to practice surgery. This reduces the risk of a real human being involved and provides some relief to the new professionals. VR is also used to help tackle PTSD and anxiety. John Hopkins, University of Chicago and University of Texas hospitals use VR tech to assist their surgeons in learning and planning surgeries.
- Retail and Ecommerce:
We always face issues while buying clothes online, right? This problem is being solved by VR, you can try those clothes on, virtually and see how they will fit. It will reduce the number of returns for a product and ensure satisfied customers, at the same time. With the current pandemic, the adoption of VR in retail has accelerated. Vroom, an e-commerce company that sells second hand cars, opened 3d showrooms powered by VR so that its customers can experience 3d buying online.
What if you could try the tour before deciding to travel? Yes, that is right. You can experience the tour with the help of AR. You get to have an immersive experience of how it would be like and then you can make a decision whether to take that tour or not. Marriott and Shangri La hotels allow customers to travel the world virtually by using VR headsets. This was the first experiment in the tourism industry that used VR.
- Real Estate:
You can look at properties while you sit at home. No travel, no exertion, nothing. You can experience how it would actually look like walking into the house. This will reduce travel times. Also, one can explore more properties and make an informed decision. Housing.com uses 3d AR tech so that the customers can have a 360-degree view of the houses from the comfort of their homes.
How can we miss the most exciting use case of this technology? Movie makers are using 3d models and VR to create immersive experiences for their audience so that people can connect with the character emotionally. Gaming companies are working very hard to bring the best of VR for their users. Facebook’s Oculus VR headset offers consumers to download games from their store and experience the virtual immersive experience.
Creating Immersive Experiences
Everyone is hustling to create immersive experiences to remain at the forefront of technological advancements. Let’s face it, hiring tech teams to build such experiences is a hassle as it takes a lot of time and investment. Also, the time-to-market of these web and mobile applications is excessive. It can take months to pull out a single immersive experience worthy to be presented to your customers. So, everything goes to waste, your manpower as well as the capital.
Due to this, people have started using Saas tools like Vossle – a no-code platform to create browser-based AR immersive experiences(WebAR experiences). Creating 3d WebAR experiences with Vossle is a very easy task and anyone can do it within a minute. Moreover, the cost entailed during the process is way less than what is incurred with a full-fledged team of people.
You can do easily come up with your innovative WebAR experience in three easy steps:
- Create a free account.
- Upload content on Vossle creator studio.
- Publish and share the Vossle link with your audience.
Once the link goes out and people click on it, they will get to experience an immersive browser-based AR or WebAR experience. The introduction of WebAR has created new ways of customer engagement. Businesses are using AR to create a buzz around their new products.
As we see many advancements in the field of AR, VR, and MR, everyone is rushing to create immersive experiences for their consumers. With tools like Vossle, the creation of immersive experiences is becoming easier than it used to be a few years ago.
Moreover, the immersive experience market is only going to expand with the number of mobile phone users increasing too. One can see AR experiences on their mobile browsers and this has helped brands use creative marketing campaigns to make an impact. We are only starting to explore the huge potential tools like Vossle have to change our lives for the better.