Building a Retail Store in the Metaverse

We developed a highly functional metaverse retail store on the Unreal Engine where users can enter in their avatars. They can explore different categories of products placed in their dedicated segments, such as electronics, gift items, fashion wear, baby products, personal care, kitchenware, and much more.

We added the product description, presentation, and tryon functionality in the virtual store. Accordingly, users’ avatars can pick up the product, and its description will be available to them on their screens.

Plus, if the product is wearable like shoes, sunglasses, etc., the avatar can also wear it for users to get a better idea of the product. Such additional information goes a long way toward building a positive brand image.

Once they like the product, they can buy it right in the metaverse, and it will be delivered to their real-world address. Interestingly, the store accepted crypto-currencies as our client wanted to diversify their revenue stream, and for this, we integrated Metamask digital wallet.

Further, we employed Pixel Streaming to make the Unreal Engine application accessible on all web browsers, whether desktop or mobile. This required hosting it on an AWS server with high-grade Tesla GPU drivers for seamless execution.

Resulting in the rapid loading of high-quality graphics even on devices with lower configurations.

On the socialization aspect, users could invite their friends and family members to the metaverse and indulge in a shopping spree in the virtual space. The metaverse store had a dedicated recreational area where users could gather to chat and emote dance.