9 Mobile App trends to watch out for in 2018

The web and mobile app development services market grew tremendously in the year 2017.  The App market, in particular, received a fantastic response as several mobile app trends redefined the digital landscape. Keeping in mind that 2018 is going to be one phenomenal year for the App development/Software development companies, let us have a look at the top 9 mobile app trends to follow this year.

Accelerated Mobile Pages

The number of mobile internet users is continuously on the rise in India. This calls out for enhancing the user experience on mobile devices. One way to do that is to dive into the world of Accelerated Mobile Pages (AMP). AMP is a powered by Google, and its aim is to accelerate the speed of mobile pages. This enables mobile app development companies/custom software development companies to create faster loading websites and apps, with high-performance across all mobile platforms.

Android Instant Apps

Android instant apps remove the barrier between apps and websites and you need not install them in order to use them. The apps can be used from anywhere without installing and they are as seamless as loading a webpage. Since these native apps function like websites, they attract more users with their convenience. These apps run on all Android versions and can also be shared easily with others.

Artificial Intelligence in App development

The use of Artificial Intelligence (AI) is on the rise and according to a report from International Data Corporation (IDC), the AI market is expected to have a revenue growth of more than USD 47 billion in the year 2020.

In the year 2018, it is expected that all the technology sectors will deploy AI in mobile app development and explore its tremendous capabilities.

Virtual Reality (VR) & Augmented Reality (AR)

Both VR and AR made a breakthrough in the year 2017 and made games such as Pokemon Go a trend. But this year, it is predicted that they will dominate many more sectors than just games. It is also predicted that AR and VR will generate a revenue of USD 150 million by the year 2020. This opens up a potential market for developers to explore.

Understand the potential of VR and AR by this – imagine the huge impact content marketing powered by AR graphics and videos would create. It will give your app a new reality and an edge over the competition. Companies such as Amazon Go have already started using this technology to disrupt the retail sector. The year 2018 will see this trending technology in other sectors as well.

Cloud technologies

For your app to function in a seamless manner across multiple platforms, it is important to adapt cloud technology in the development strategy. Utilizing cloud technology means leveraging the following benefits –streamlined operations, reduction in hosting and equipment costs, a huge enhancement in the storage capacity of apps, and increased productivity.


In the year 2018, cybersecurity will dominate the app development market. Hence, developers should keep in mind to integrate IT security in the early stages of development.

Predictive analysis

Predictive analysis can help you predict future results for your business by computing the relationship between the available data and the marketing outcomes. Predictive analysis is basically a speciality within AI and Machine Learning, and it can help you take your business to new heights.


With so many apps already present in the Google Playstore and the Apple’s App store, and so many more developing each day, what features have you employed to make your app stand-out? One way you can make your apps stand-out is by deploying better UI/UX services. And one very good way to do so is to integrate chatbots into your app.


The growth of e-commerce has increased the trend of online payments by consumers. But with Google Wallet and Apple pay coming into the limelight, customers are slowly and steadily shifting towards m-commerce.


These are the top 9 mobile app development trends for this year, follow them to make your app outshine in the market.

Subscribe to our newsletter to receive news on Metaverse, Blockchain, AR, VR and more.