Metaverse, the word is everywhere, and rightly so. It is a humongous $13 trillion opportunity that businesses are keen to cash in and can’t afford to lose. Not a day passes without a brand declaring its entry into the digital world via an innovative use case and, thereby, fueling the already soaring competition.
Moreover, these use cases offer mindblowing experiences and heighten users’ expectations every time. Users are craving increasingly immersive experiences with hyper-realistic graphics that take their breath away. The combination of high expectations and competition is forcing businesses to choose the best development platform and best development partners.
This is where the Unreal Engine is finding its takers. The gaming platform has expanded beyond gaming since its latest generation, Unreal Engine 5, hit the market in April 2022. It offered a range of tools well-suited to develop detailed open worlds of the metaverse. Moreover, its new features like World Partition, Nanite, and Lumen have not only rendered high visuals but made it fast and democratic. Thus, these high visuals can run on any machine including those with low configuration.
Queppelin has employed the Unreal engine platform for some of its metaverse projects. The mesmerizing visuals and the whole experience resulted in our client successfully meeting their audience’s expectations. Here, in this blog, we’re discussing our latest Unreal engine projects that we’ve worked on to assist our clients make a splash in the metaverse.
Unreal Engine Project #1 – Supermarket in Metaverse for the Retail Industry
- Project – Digital Twin of Retail Store
- Industry – Retail
Queppelin’s team developed a retail supermarket in the metaverse. It is a three-dimensional virtual equivalent of a retail outlet we see in the real world. We built dedicated sections for each product category as is visible in the video provided above.
Like a real-world store, this supermarket in the metaverse boasted a wide range of product categories. It included electronics, clothing, accessories, gift items, baby products, personal care products, kitchenware, and much more.
Users can enter this retail store in their 3D digital avatar. They can wear the VR headset or access it through the website directly. Once they are there, they can move around and explore products arranged systematically on the shelf like in a real store. Their avatar can pick up the product and look at it while product details flash on one side of the screen.
They can even wear a wearable product. Notably, users need to enter their measurement details before entering the virtual store to show the stock of the right size. If they like the product, they can choose to buy it right from there. The product will be delivered to their real-world address.
Touching upon the technical aspects, as it was a graphically-intensive project, we used Unreal’s Pixel Streaming technique. For this, we hosted the application on an AWS server with high-grade Tesla GPU drivers for successful and reliable execution of the same.
This resulted in the rapid loading of high-quality graphics, even on devices with lower configurations. A smooth and memorable retail experience for all kinds of audiences was our goal throughout the development, and we successfully achieved it. We also integrated an inbuilt web browser into the experience that could redirect any website as defined.
What is more interesting is that Metaverse brings the social component back to shopping making it more meaningful and enjoyable. While the 2D iteration of the internet enabled a home-based shopping experience but it also made it an isolated incident. Consumers could not indulge in shopping with their dear ones.
This is not the case with Metaverse shopping. In this Unreal Engine project, users could invite their friends to the retail store and shop together even if the individual is hundreds of miles away in the real world. Fun fact, in this retail shop, they can gather in the cafeteria of the store and emote dance. What a great way to enjoy shopping isn’t it?
Unreal Engine Project #2 – Bank Customer Support in Metaverse
- Project – Customer Support in Metaverse
- Industry – Banking
Before we jump onto the Unreal project details consider these facts. As per a survey by HubSpot, 59% of customers value personalization while 53% prefer speed when approaching customer service.
On the other hand, 92% will switch to another brand after a maximum of 3 bad experiences or even earlier. Thus, it is all about offering a better user experience through customer support and making them feel better. Customer service is a critical component and can make or break a business.
This is what we had in mind when we suggested one of our clients for metaverse customer support. We aimed to help them offer a highly personalized customer support service with faster issue resolution.
In that project, our team set up a metaverse branch for one of our banking clients. This metaverse offers all the customer support services that an IVR can offer. However, as an added advantage, it made customer support hassle-free and fast.
Like any of our other metaverse projects, customers can wear their VR headsets or access the experience through the existing business website.
They get teleported into the metaverse branch of the bank where they can see different booths for different issue categories. Till now, in the IVR setup, users needed to traverse through all the options in the list before reaching the customer care representative. This elongated the resolution time and annoyed the customer even further who was already facing an issue and looking for a speedy resolution.
But now, in this metaverse, customers will directly go to the booth relevant to their issue. For example, users with Card related issues can go to Booth S1 while customers with Saving Account related issues can reach out to booth S3. As apparent, the user with issues related to their account does not have to traverse through S1 and S2 to reach S3.
We also integrated Artificial Intelligence into the experience to offer a personalized experience for automated operation and faster resolution. As a result, the users were greeted and treated as per their moods and behavior thanks to the NLP component of AI.
Moreover, if the customer needs to talk to a real person, they can choose to talk to the customer care representative available 24*7 at the service. Here, in this case, we facilitated a conversation between two real people situated in different locations.
Metaverse facilitated immersive interaction between these two people where they can see the avatar of each other present in the same room. This resulted in a great user experience through one-on-one interaction between avatars.
The metaverse branch brought multiple advantages.
- First, it reaffirmed the trust of annoyed customers in the bank. Once they saw the elaborate set-up just to resolve their issue they were convinced that they will get the resolution.
- Next, the fast and easy customer service reinforced their trust in the brand and enhanced customer loyalty towards the brand.
- 68% of customers are willing to pay more for products and services from a brand with a strong record of good customer service.
Thus, metaverse customer support is a better option for customers and offers businesses better earning opportunities.
Unreal Engine Project #3 – Building Luxury Residential Property in Metaverse
- Project – Digital Twin of Luxury Residential Property
- Industry – Real Estate
For one of our clients in the real estate sector, we developed a 3D digital architecture. Our client wanted to build their luxury residential project in the metaverse. They wanted high-quality visuals with the utmost details. We created their property in the metaverse using the Unreal Engine’s Architectural Visualization capability for faster development with a true-to-life appearance.
As you can see in the video, we developed the complete architecture and the interior with meticulous care. The client could offer a tour of the property to their customers by sharing the link to their metaverse.
In the first instance, the customer sees the property from a birds-eye view. They can see the complete layout of the property along with the interior all at once through a transparent roof. They can also see the neighboring area and the local amenities therein from different angles.
Next, when they can choose to enter the property, they get a view from the first-person perspective. They can see the rooms, furniture, and other household effects. We developed these household articles to scale so that customers acquire a clear-cut understanding of the ambiance.
Moreover, we made the 3D digital property interactive and customizable. So, whether it was the flooring, the lighting, the walls, or the furniture, users can change the color, texture, and material of objects placed in the 3D digital property.
For example, as you can see in the video, the user preferred a wooden floor over other options and changed it as per the choice. Similarly, they can change the color of the walls, lighting installation points, color of other homeware.
Like our Retail Supermarket project, this too involved Pixel Streaming for a high-quality experience. We used real-time light rendering to add realism and the Nanite feature of the Unreal Engine to handle millions and billions of real-time polygons.
This helped our clients offer a 3D immersive experience to their prospects. The high-quality visuals attracted a lot of eyes and resulted in a higher number of sales of such properties of our client.
The new era of digital life has arrived and is bustling with opportunities. The business prospects it offers are huge by all means, and brands across industries, are exploring the digital world for business expansion. They are vying for buyers and offering unprecedented experiences to catch more eyes. Unreal engine is one of the best tools when it comes to eye-catching visuals as we saw in the above use-case of metaverse development by Queppelin.
We, at Queppelin, offer you a complete package for your unreal engine development. First, we offer our experience as one of the top 10 metaverse development companies. Second, we provide you with a team of experts to develop your Unreal Engine projects. Combined together, we get you a high-performing metaverse with photorealistic visuals for your metaverse projects that meet high expectations from the user. Discuss your next project with us at [email protected].