AR Cloud: The Next Step to Augmented Reality


“Mobile AR market has reached  1 billion users“,  according to SuperData research. The launch of AR platforms, ARcore and ARkit, made it possible for people or businesses to use AR.

Various industries are using it to ease their operations and to enhance safety measures. Moreover, we are moving towards smart glasses from smartphones. But we need a core enabling technology that would be more than smart glasses and AR could make it possible.

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Augmented Reality Needs To Be Set Free

AR mobile apps are bounded and somehow dependent on app stores and platforms. To let AR grow rapidly, it needs to be free. Furthermore, it will need an infrastructure that allows the AR ecosystem to grow and nurture.

What is AR Cloud?

AR cloud is also known as point clouds. The term was coined by Ori Inbar and is now making a buzz in the mind of every tech-savvy. It is a combination of mapping and positioning, creating a digital reality of spatial properties around the world.

For enabling this, mapping has to be inexpensive and positioning has to be very robust. It allows the users to experience two clubbed perspectives, real-world, and AR in a composite view. It basically aims at building interactive social experiences using augmented reality.

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A person can know “how to use an object”, history about a place, background of any person, and many more on the thing itself. If you have smart glasses on and content is available, you could watch it. Digital reality would be the next best level of digital life through this. For this to be possible, smart glasses need to be efficient enough to align with the mapping and positioning.

How AR Cloud is useful to Present Consumers 

Business houses and enterprises are some of the biggest users of the AR cloud. They use it for giving instructions to the employees, spatial knowledge management, and navigation in case of larger spaces. Even cooperation between employees could be created through spatial AR.

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Also, AR cloud seems useful for the cost-effective mapping of indoor spaces because of its considerable positioning of devices. Likewise, it is perfect for cost-efficient AR rendering. It would be the king whenever spatial information is required more as compared to information based on labels.

Importance of AR Cloud for Devices, Platforms, and People

There are not only different social networks and mobile phone providers but also different AR experience providers globally. Apple’s AR kit and Google’s AR core have development platforms for AR.

AR cloud would be providing high-quality digital reality to the consumers. Although this would definitely require more than one player in the market.

Challenges Involved

Although AR cloud has gradually evolved, there are still many challenges in order to enable the AR cloud to solve a large-scale game between hundreds of people out on the street. It is high time that filters come into usage in order to fight digital pollution and spamming.

In the case of AR clouds of private businesses, content is already filtered by predefined groups who are using the app. Entertainment and gaming companies that utilize public content would be soon requiring a filter for content creation.

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