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Apple's Virtual Store in VR for British Telecom

About British Telecom

Virtusa, a US-based Information Technology (IT) Company reached out to us in collaboration with British Telecom (BT), a renowned British multinational holding company.

The aim was to build an immersive shopping experience for their audience and stand out in the market. Our discussions with the client led to the creation of Digital Twin of the Apple Retail Store where users can navigate, explore, and purchase Apple products in different categories.

Industry

Telecom

Services

Design, Development, and Deployment

Virtual Reality

Origin

US & UK

Tech Stack

GatherInVR

Javascript

Three.js

A-Frame

AR.js

Mongo DB

Node.js

Python

apple store in vr

A Virtual Apple Store with a social component

Ever since shopping moved online, the social component moved out of it. People do not enjoy online shopping with friends and family instead it is a solitary experience. This is where our visual store stood out.

We utilized Queppelin’s own VR cum Metaverse development platform, GatherInVR, to develop a VR Store having a social element. Here, users can explore the product, discuss and shop along with their friends making it a unique and memorable experience.

In the virtual store, all Apple products were available like iPhones, iPads, Macbooks, iMacs, Apple Watch, and Airpods for a comprehensive shopping experience. We built the guided Apple Store tour with a video calling facility along with an AI-aided music genre classification feature.

We optimized poly counts for a smooth running of the VR Experience even on lower internet bandwidths making the VR store accessible to a wider audience.

Based on the client’s request we included a media placement feature on store walls where the client could run advertisements, product demos, and other relevant videos based on requirements. Lastly, users could purchase the product by clicking on the link and buying it immediately.

Services Offered

apple collage

1

CONCEPTUALIZATION

  • Market Research
  • Story Boarding & Scripting
  • Client Business Goals Incorporation
blue line
blue line

3

DEVELOPMENT

  • AI integration for Song identification
  • Real-Time Music Genre Classification
  • 3D Modeling Products and the Environment
  • Client Feedback Incorporation

2

DESIGN

  • Color Theme Determination
  • Architecture & Assets Design
  • Store Interior Design
  • Features Establishment

3

DEVELOPMENT

  • AI integration for Song identification
  • Real-Time Music Genre Classification
  • 3D Modeling Products and the Environment
  • Client Feedback Incorporation
  •  
apple collage

2

Design

  • Color Theme Determination
  • Architecture & Assets Design
  • Store Interior Design
  • Features Establishment
blue line
blue line

4

DEPLOYMENT

  • Rigorous Testing
  • Final Client Review
  • Cross-platform Deployment & Support

Project Challenges

1

Sophisticated User Journey Conceptualization

VR shopping is a fairly new phenomenon. To make it a success, it should be easy, intuitive, and impactful. Hence, a thorough conceptualization of the user journey was imperative. We took on the challenge and integrated intricate features like an information button, product visualization, product holding, demonstration, and website redirection, to name a few.

2

Video Calling Feature

For a highly social shopping experience, we included a video calling feature as well. Users can not only join virtually in an avatar, but they can also communicate via real-time video calling while in the virtual store. This feature was challenging to build, but our team successfully overcame it.

3

AI-based Real-time Music Genre Recognition

A unique feature we added to the Apple Virtual Store was music genre identification in real-time. We added this to increase interactivity in the virtual shopping experience. Our team used the Python language and integrated Artificial Intelligence technology to successfully include this feature.

Higher Footfall and Increased Brand Recognition

Our clients were highly impressed and gave it the green light to deploy right away. The VR Experience garnered great popularity among the client’s user base.

Thousands of users registered their interest to experience the virtual store. The client eventually, emerged as one of the very few players in the market offering VR experience that year and reap the benefits of the same.

  • Increase in Brand Awareness
  • Development for emotional connection with the audience
  • Better brand recall through unique brand interaction

Customer experiences don’t live or stay in a vacuum

Queppelin with its decade-spanning experience has established itself as the leader in creating and launching Immersive campaigns for brands. We have proudly contributed to many successful Virtual Reality campaigns for top brands including those in the Fortune 500.

If you have an idea for a VR campaign we offer a comprehensive solution. We create VR campaigns that make a difference from inception to deployment.

Do you have an idea? We have the tools to make it a reality.

Do you have an idea? We have the tools to make it a reality.

(Your idea is 100% protected by our NDA)

Queppelin

The leading Metaverse Development Company. We, at Queppelin, unlock the door for businesses who want to make it big in this newfound universe.

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